Windsor Express make Amherstburg a county stop to reach new fans

 

 

Windsor ExpressBy Ron Giofu

 

In an effort to grow their fan base, the Windsor Express made three stops in Essex County Sunday with Amherstburg being one of them.

The second-year National Basketball League of Canada club stopped by the United Communities Credit Union Complex early Sunday afternoon after already having made stops in Lakeshore and Leamington.

Matt Dumouchelle, director of basketball operations with the Express, said the team was trying to create some excitement for the upcoming season and to create an awareness of the team in Essex County.

“The response has been good everywhere we’ve gone,” said Dumouchelle. “We don’t get a chance as much as we’d like to to come out to Amherstburg, Leamington and Lakeshore.”

Team members, coaches and officials handed out schedules and met the public. Head coach Bill Jones added it was a way to “try and drum up some support” for the franchise.

“We’re bringing the team to them,” he said.

The Windsor Express finished third in the league a year ago and have added two experienced players, Jones said, with five or six more free agents trying to make the team.

“Training camp has been fun so far,” said Jones.

Jones noted that hockey is a popular sport in this area but said the Express are trying to make inroads and also show people they can be basketball fans as well. He realizes hockey is the first love for many people, but believes there is room to be a fan of the Express also.

The Windsor Express open the 2013-14 National Basketball League of Canada schedule this Friday night at 7 p.m. with a game at the WFCU Centre against the London Lightning. For more information, please visit www.windsorexpress.ca.

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