TWEPI boasts increased numbers in social media, web and hotel activity

 

 

By Ron Giofu

 

Representatives from Tourism Windsor Essex Pelee Island (TWEPI) were at Essex County council at their most recent meeting with improvements being touted in several areas.

TWEPI CEO Gordon Orr, vice president Lynnette Bain and director of marketing Kris Racine were at county council’s most recent meeting updating the elected officials about what the tourism agency has been doing. Highlights included a new logo, the “Where Can We Take You” and “Visit Your Neighbour” campaigns and the fact four conferences either have been or will be in the Windsor-area this year.  The Barrels, Bottles and Breweries tours along with coffee trails and “We Heart Local” campaigns were also highlighted for county council.

Some of the big gains have been made online, with statistics showing that unique visitors to the www.visitwindsoressex.com website have risen 12.9 per cent over the last year. Social media activity has been on the rise with Facebook activity going up 49.9 per cent, Instagram 19.3 per cent and Twitter 75.6 per cent.

“We’re seeing double-digit growth in all social media platforms. It’s a great way to push out content,” said Orr. “Social media teases the receiver and then they click on and they go back to our website where they get more information. They’re given a number of reasons of where we can take you when they come to visit Windsor-Essex and Pelee Island.”

Kris Racine, Gordon Orr and Lynnette Bain appeared before Essex County council at their most recent meeting providing an update on the area’s tourism and social media activity.

Orr said TWEPI is also offering a pilot project where grants are awarded to those with new tourism ideas and the funds are used to develop them. That program has resulted in innovative ideas and job creation, he stated.

Hotel occupancy in Windsor-Essex County has risen 1.2 per cent in terms of overnight stays while overall occupancy has increased 4.95 per cent in the last year.

“Those are positive figures because for a lot of years they were kind of flat-lined. More people are staying overnight and when they’re staying overnight they’re spending more money in the region,” Orr said. “Everyone right from Windsor to Haldimand County, Windsor-Essex has seen the most positive hotel growth in that entire region. So it’s not everybody, it’s Windsor-Essex that’s doing very well. London is doing well but we usually beat them or we come close to doing it on a quarterly basis.”

Orr acknowledged that Amherstburg is working to land a hotel, with Lakeshore and Tecumseh also wanting one as well.

Warden Tom Bain thanked the TWEPI officials for their hard work and for keeping county council informed.

“We appreciate you coming in and keeping us up to speed on the work you are doing,” he said.

 

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