Town to take over River Lights Winter Festival

 

 

By Ron Giofu

 

The River Lights Winter Festival is now going to be run directly by the town.

While a volunteer committee oversaw the festival for its first decade in existence, the town will now take it over after the request was made by the Amherstburg Chamber of Commerce. According to a report from manager of tourism and culture Anne Rota, River Lights draws over 20,000 people annually to the downtown core and the volunteer committee has raised over $550,000 for the festival.

“Administration has met with the Chamber and its subcommittee on a number of occasions related to the above request. The basis for the request lies in the limited ‘go forward’ capacity, in terms of resources, of the Chamber to continue to deliver the festival,” Rota stated in her report.

There are 109 displays that are being transferred to the town, valued at approximately $100,000, with the River Lights committee also having about $25,000 cash in the bank and $25,000 in investments. Rota’s preliminary forecast for 2018 calls for $70,000 in revenue and expenses totalling $65,000.

The River Lights Winter Festival drew an estimated crowd of 28,000-30,000 people in 2017-18.

The town historically has committed $5,000 under the approved base budget “however, if event costs are covered by revenues from third parties and the town is directly operating the request, no further town contribution may be required,” Rota wrote.

Rota added the parks department labour costs have traditionally be donated in-kind. The 13-member volunteer committee, she added, would be interested in continuing to assist.

Councillor Diane Pouget said she supported the request.

“It’s the only way we can keep it,” she said. “We have to agree to take on the project.”

CAO John Miceli said he believes the festival will be enhanced. Miceli was questioned by Councillor Leo Meloche as to whether this will be a line item in the budget, and Miceli answered in the affirmative.

The River Lights has been named a “Top 100 Festival in Ontario” eight times by Festivals and Events Ontario (FEO).

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