Wolfhead Distillery

Wolfhead Distillery hits one-year anniversary with numerous awards



By RTT Staff


Wolfhead Distillery is approaching its one-year anniversary and has more than just a first birthday to celebrate.

The local craft distillery came home from a recent competition in San Francisco, California with several awards.

“We entered into our first ever Spirits competition and chose the San Francisco World spirits competition because it is internationally recognized,” explained Stephanie Saad, Wolfhead’s marketing and events co-ordinator. “We entered all six of our products into each of their corresponding categories.”


(Image special to the RTT)

According to Saad, the competition is done by blind tasting, so the judges do not know the company or country the product is from.

There were over 2,100 entrants this year, she added.

In all, products from Wolfhead distillery captured six medals, including two silver medals and four bronze medals.

Their grapefruit vodka won a silver medal, as did the local distillery’s coffee whisky liqueur.

The premium whisky won a bronze medal with the premium vodka also winning bronze. The other two bronze medals were for Wolfhead’s banana caramel vodka and the apple caramel whisky.

Wolfhead Distillery, located at 7781 Howard Ave., will be hosting a one-year open house celebration May 27 from 11 a.m.-8 p.m. There will be live music, door prizes and food and drink specials with a portion of the day’s proceeds going to benefit a family in need.

Town takes another step forward toward adding craft brewery



By Ron Giofu


The town of Amherstburg already has a craft distillery and could soon have a craft brewery.

Those two amenities could also be at the same site, now that the town has moved the process of a zoning change forward.

Craft beer may soon be coming to Amherstburg thanks to Lonsbery Farms Brewing Company, a business that is planning to partner with and operate out of Wolfhead Distillery on Howard Ave. Karl Lonsbery, a proponent of the craft brewery, said while they are seeking approval for the ability to create beer, wine and mead, the focus will be on beer.

“One step at a time,” he said.

Lonsbery already works with Ryan Bezaire in running the stills at Wolfhead and is working with the AGCO to get licensing for the craft brewery. He hopes it will be up and running by Christmas.

“It’s out of our hands at this point,” said Lonsbery.

Wolfhead Distillery co-owner Tom Manherz (right) conducts a tour of the facility Nov. 15. Wolfhead is looking to partner with Lonsbery Farms Brewing Co. to add a craft brewery at the Howard Ave. business.

Wolfhead Distillery co-owner Tom Manherz (right) conducts a tour of the facility Nov. 15. Wolfhead is looking to partner with Lonsbery Farms Brewing Co. to add a craft brewery at the Howard Ave. business.

The craft brewery could be a nice complement to what is already at Wolfhead, he believes, adding that there are cross-marketing ideas as well. He and Wolfhead owner Tom Manherz envision a “one-stop shop” for alcoholic beverages there at some point.

Lonsbery added he is only aware of one other facility in Ontario that offers craft beer and craft spirits at the same location.

“We want to make it a destination,” he said.

Councillor Rick Fryer said the town will help in any way it can while Councillor Diane Pouget said she had no objections.

“I wish you the best,” she said.

Mayor Aldo DiCarlo said the zoning passed for Wolfhead allowed for spirits but not a brewery so the amendment to the zoning will help expand what can happen at the Howard Ave. site. DiCarlo said craft breweries are starting to become more popular and Amherstburg stands to reap some benefits.

“There’s one other that I’ve heard from,” he said. “Obviously I can’t talk about it but craft breweries are something to explore.”

DiCarlo said the town has a lot of wineries and that a craft brewery will fit in well with the town. He added it is a clean industry that uses the sources of ingredients that are around them.

“It’s a great business in that it helps out other businesses around them,” said the mayor.

Wolfhead Distillery’s website captures award


Special to the RTT

The town’s new craft distillery is being noticed for its food and drink, but is now being recognized for its website as well.

Wolfhead Distillery, which opened its doors in late May, have enjoyed a “highly successful first month” with thousands of people sampling ultra-premium spirits at enjoying a meal on the patio.

Now, the distillery has announced success for their online presence as well.

Wolfhead Distillery has received a Silver 2016 Summit Creative Award for their website designed by Douglas Marketing Group (DMG), a Windsor-based agency with international reach.

With over 5,000 entries from 21 countries in this year’s competition, owner Tom Manherz was particularly happy with the result.

A screenshot of the homepage of Wolfhead Distillery's award-winning website, found at www.drinkwolfhead.com.

A screenshot of the homepage of Wolfhead Distillery’s award-winning website, found at www.drinkwolfhead.com.

“As the ideas came together to start the distillery, we realized our website would be critical for spreading the word and telling our story. I think the award recognizes our achievement of that,” he said.

Wolfhead Distillery boasts six uniquely flavoured spirits, a tasting room and a spirits-paired menu. DMG started the brand launch by presenting label designs for whisky and vodka bottles to a focus group of spirits enthusiasts and community members and then went to work with its integrated marketing and design approach. The Wolfhead brand was ultimately designed to embrace the history of the region, with a nod to the bustling tourism business. The website is being described as one that captures the personality of the Wolfhead brand, while sharing distinct messaging for media and the region.

According to Liz Farano, DMG’s vice president, it was a welcome challenge to strike a balance between sophistication and fun.

“Wolfhead’s whisky and vodka are very high-end, crafted products, but the positioning appeals to a broader audience. The brand and website embody these qualities – clean, fresh, accessible combined with striking graphics and design.”

According to Manherz, the next step is to use the website to grow the Distillery’s fan base, called the Wolfpack. He’s pleased to say the distillery has a busy few months ahead “with lots on the horizon, including our Grand Opening and new product launches.”

The website can be found at www.drinkwolfhead.com.

Wolfhead Distillery excited to open its doors



By Ron Giofu


Essex County’s first craft distillery is ready to open its doors.

Wolfhead Distillery, located at 7781 Howard Ave., opens its doors to the public Friday. Local media were given an advanced look at the new facility Wednesday.

Tom Manherz and the team at Wolfhead Distillery open their doors to the public May 27. An official grand opening will be in late June.

Tom Manherz and the team at Wolfhead Distillery open their doors to the public May 27. An official grand opening will be in late June.

Wolfhead president/co-owner Tom Manherz said he and the team are excited and nervous about the new distillery. The team not only includes Manherz and his wife Sue, but distillers Karl Lonsbery and Ryan Bezaire and business development manager Karen Wettlaufer as well.

“It’s been two years in the making,” said Manherz. “It’s worth the wait.”

Once the distillery’s equipment was ordered, it took 14 months for it to arrive from Italy. There was a point where they were worried they weren’t going to be the first craft distillery in the area and that someone was going to “sneak in ahead of us” but they managed to get Wolfhead launched first.

Manherz was inspired by the local history of rum running and prohibition in the area, even noting that one of the first distillers also had ties to a sawmill. Manherz also owns Timberwolf Forest Products.

Wolfhead is trying to create its own unique flavours with six premium products available for onsite purchase. Those include premium whisky, coffee whiskey liqueur and apple caramel whiskey as well as premium vodka, banana caramel vodka and grapefruit flavoured vodka.

The plan is to get their products into bars and restaurants and also into LCBO locations down the road. Wolfhead also aims to branch off into coolers and gins down the road as well.

The operation at Wolfhead is a “grain to glass” outfit with Manherz stating there are 53 acres at his Howard Ave. site, including some farmland. A “distinct element” is the neighbouring quarry, the supplier of limestone treated water used in the production of Wolfhead’s spirits.

Consultant Steve Wright samples the smell of one of the vodkas the Howard Ave. distillery makes.

Consultant Steve Wright samples the smell of one of the vodkas the Howard Ave. distillery makes.

Manherz and his partners have invested roughly $1.5 million into the new craft distillery with an onsite restaurant also part of the operation.

Wolfhead has already booked several special events, including several weddings, showing the level of interest is high. Efforts are also trying to be made to partner with St. Clair College to get a distilling program at the school and use Wolfhead as onsite training for the students.

“People are excited to come,” said Manherz, adding that support has been great from the town and from Tourism Windsor Essex Pelee Island (TWEPI).

Dan DeMarco, a master distiller who is consulting with Wolfhead Distillery, gives the media a tour of the facility May 25.

Dan DeMarco, a master distiller who is consulting with Wolfhead Distillery, gives the media a tour of the facility May 25.

Steve Wright, a flavour expert retained by Wolfhead, discussed the flavours that Wolfhead is producing while master distiller Dan DeMarco gave a tour of the facility. The length of time between grain and glass varies greatly depending on the product, DeMarco noted, as it can take over four days for a vodka or gin to 10-12 years for a brand of whiskey.

DeMarco, who has 35 years of experience in the business with many of that being at Hiram Walker, was happy with how things are unfolding at Wolfhead Distillery.

“This has been an exciting start-up,” said DeMarco. “We’ve been really pleased with the product from the start.”

Both DeMarco and Wright are consultants that are working with Wolfhead.

Wolfhead Distillery can be contacted at 519-726-1111 or at www.drinkwolfhead.com. The official grand opening is planned for the end of June.

Wolfhead Distillery hosting job fair this Saturday


A new craft distillery opening in Amherstburg is getting closer and closer to opening and is now looking for staff members.

Wolfhead Distillery is hiring for a variety of positions, from the tasting room with food and beverage service to its premium production/warehouse facility.

A job fair is being held at Wolfhead Distillery this Saturday, April 23, from 10 a.m.-2 p.m. at the facility, located at 7781 Howard Ave.


A variety of positions are available including service ambassadors (mixologists and servers), culinary (wait staff, cooks, dishwashers), and manufacturing/ production (bottling line operators, packaging and fork lift operators).

The public is encouraged to bring their resumés and “be a part of something special.” They look to hire approximately 30 employees in the beginning.

Wolfhead Distillery plans to open the long weekend in May, and officials stated in a press release that “its new staff will bring a new experience in ultra-premium spirits to the region.”

For more information about the job fair, please e-mail info@drinkwolfhead.com.