signs

Town council refuses Woofa-Roo signage request, to look into programmable signage

 

 

By Ron Giofu

 

The Woofa-Roo Pet Festival will have to seek other ways of promoting its event after town council nixed a signage request at the April 23 meeting.

Lorene Clayton, festival director, asked council if the Woofa-Roo Pet Festival could share the Miracle League of Amherstburg sign along Front Road North. She said she was willing to have other festivals share the sign posts as well, not just her event.

“I would like to use the sign every year for one month prior to the festival,” Clayton requested. “I’d like to open it up for other festivals and special events.”

Clayton said she used to use the sign in front of Duffy’s Tavern and Motor Inn, but with that gone as part of the demolition of the site, she needs to use other options. Lawn signs are used, but Clayton said she understands the need to limit signage within Amherstburg.

Noting she has only two weeks to use lawn signs in Amherstburg, Clayton said that presents difficulty in advertising her event.

Additional signage to be affixed to the Miracle League sign on Front Road North was the subject of debate at the most recent town council meeting. The town is exploring programmable signage.

Asked whether she had permission from the Miracle League to erect the signs, Clayton said “they have no objections” to the plan. However, manager of licensing and enforcement Nicole Rubli told town council she was in receipt of a letter from the Miracle League requesting no additional signage be attached. That also meant a request from the Rotary Club of Amherstburg was denied later in the meeting.

Director of planning, development and legislative services Mark Galvin said the Miracle League sign was not paid for by the town and noted there would be “a number of competing interests” if town council were to allow others to post on the same sign posts.

“It would be very difficult to co-ordinate that,” said Galvin.

Clayton disagreed, believing it would be no different than the banners that hang over Sandwich St. S. that are booked on a first come, first served basis.

CAO John Miceli suggested the town consider programmable signage at the north and south entrances to the municipality. He believed the town should be proactive as it pertains to promoting tourism and special events.

“It will be done tastefully. It will be programmed to a municipal standard,” said Miceli.

Council will receive a report on the matter with Mayor Aldo DiCarlo trying to console Clayton by stating that while her request wasn’t granted, her delegation did spark further investigation into the signage matter.

The Woofa-Roo Pet Festival will be held at the Libro Centre this year on July 21-22.