Liz Farano

Wolfhead Distillery’s website captures award

 

Special to the RTT

The town’s new craft distillery is being noticed for its food and drink, but is now being recognized for its website as well.

Wolfhead Distillery, which opened its doors in late May, have enjoyed a “highly successful first month” with thousands of people sampling ultra-premium spirits at enjoying a meal on the patio.

Now, the distillery has announced success for their online presence as well.

Wolfhead Distillery has received a Silver 2016 Summit Creative Award for their website designed by Douglas Marketing Group (DMG), a Windsor-based agency with international reach.

With over 5,000 entries from 21 countries in this year’s competition, owner Tom Manherz was particularly happy with the result.

A screenshot of the homepage of Wolfhead Distillery's award-winning website, found at www.drinkwolfhead.com.

A screenshot of the homepage of Wolfhead Distillery’s award-winning website, found at www.drinkwolfhead.com.

“As the ideas came together to start the distillery, we realized our website would be critical for spreading the word and telling our story. I think the award recognizes our achievement of that,” he said.

Wolfhead Distillery boasts six uniquely flavoured spirits, a tasting room and a spirits-paired menu. DMG started the brand launch by presenting label designs for whisky and vodka bottles to a focus group of spirits enthusiasts and community members and then went to work with its integrated marketing and design approach. The Wolfhead brand was ultimately designed to embrace the history of the region, with a nod to the bustling tourism business. The website is being described as one that captures the personality of the Wolfhead brand, while sharing distinct messaging for media and the region.

According to Liz Farano, DMG’s vice president, it was a welcome challenge to strike a balance between sophistication and fun.

“Wolfhead’s whisky and vodka are very high-end, crafted products, but the positioning appeals to a broader audience. The brand and website embody these qualities – clean, fresh, accessible combined with striking graphics and design.”

According to Manherz, the next step is to use the website to grow the Distillery’s fan base, called the Wolfpack. He’s pleased to say the distillery has a busy few months ahead “with lots on the horizon, including our Grand Opening and new product launches.”

The website can be found at www.drinkwolfhead.com.