Amy Bailey

Town places moratorium on future signage due to pending urban design guidelines

 

 

By Ron Giofu

 

A pair of local realtors got their signage request approved, but no more bylaw exemptions will be considered until the town’s urban design guidelines come to council.

Brad Bondy and Amy Bailey from Remax Preferred Realty appeared before town council with regards to a signage request for 103 Sandwich St. S. where their business name will also appear with Amherstburg Flowers & Gifts. However, town council requested that he work within the urban design guidelines and later passed a moratorium on any future signs from anyone else until the design guidelines are finalized.

CAO John Miceli said he wanted the moratorium so that council would have all the information from the guidelines, something a consultant is currently crafting.

“I wanted to make sure we took it into consideration with everything,” he said of the signage request. “All I’m asking for is a moratorium not to make a decision until we have urban design guidelines.”

Miceli added the goal of the urban design guidelines is to give Amherstburg a “sense of place” and that signs should have the “look and feel of the community we are trying to create.”

Councillor Leo Meloche questioned whether the business community should be consulted about types of signage but Miceli said efforts were made with only 20 of 211 businesses coming out to meetings.

“To be quite honest, we’ve had poor representation from the business community,” he said.

Councillor Diane Pouget agreed with the moratorium, saying the town spent “a lot of money” for a consultant to create the guidelines. She added past signage have created potential legal issues.

“Council has been cautioned several times by legal regarding signage and how it is distracting to drivers,” she said.

However, Councillor Rick Fryer reminded council that Bondy and Bailey’s request came before council at the May 14 meeting and was deferred due to council wanting more information.

“If Mr. Bondy was here, it would have been dealt with two weeks ago,” said Fryer.

Councillor Joan Courtney agreed with Fryer in that the matter would have been dealt with May 14 if Bondy had been asked to attend the meeting. She believed it would be unfair to Bondy and Bailey to put a moratorium in place before dealing with their sign request “but it should end here.”

Courtney said future requests should be subject to the moratorium.

Bondy indicated they are willing to work with the town.

“We’re willing to do what you guys want us to do,” he told town council.

Bondy added the proposed sign is attractive.

“It’s nothing grotesque,” he said. “It’s neat, it’s clean, it’s simple.”

Pouget said the town is trying to eliminate sign pollution and that if exemptions keep getting granted, it “defeats the purpose” of trying to come up with urban design guidelines.

Miceli said a report on urban design guidelines could come before town council in July.

“It’s about creating a sense of place in Amherstburg,” he emphasized. “It’s not about preventing signs.”

The area covered by the moratorium stretches from Texas Road to Lowes Side Road and from Meloche Road to the water’s edge.