12 Days of Christmas

Just a few days left to participate in “12 Days of Christmas” Scavenger Hunt

 

 

By Jolene Perron

 

As part of Amherstburg’s annual winter festival, the Amherstburg Chamber of Commerce is always looking for ways to expand the festival and bring the local businesses more exposure.

“The 12 days of Christmas is a scavenger hunt style event that started with a handful of down town businesses three years ago,” explained Chris Gibb, board member of Amherstburg Chamber of Commerce. “Each year it has grown until we now have a situation where we it is ‘first come, first served.’ It’s really grown into an event all by itself. Our goal is to create a unique way for people to discover businesses they might not otherwise know about. It also helps the businesses reach new customers that may have never visited their location in the past.”
Gibb explained this year they had even more businesses apply than they had spaces for, and joked it may turn into 15 or 17 days of Christmas in the coming years, and it just goes to show the support the local businesses have the community.

The idea of the scavenger hunt, is the participating businesses each have a “prop” in their stores. This “prop” is a 3D sculpture created by Just Cork It owner and artist Lori Bezaire. From 11 pipers piping, to a partridge in the pear tree, Bezaire created 10 of the 12 props used by the local businesses.

“We put them in the stores in a corner somewhere, so it makes people go through the store to look for the prop,” explained Bezaire. “We’re asking the store owners to promote their business while people are going through and then once they find the prop they can get their stamp. We decided it would be better to do it over 12 days, so it gave these businesses a longer period of time for them to be able to promote their businesses more and not just have people running through to get a stamp. We are hoping this will bring people through stores that they may not have ever been through and shop local.”

Bezaire’s involvement with the sculptures started when she spent nine months creating Bumble from Rudolph the Red Nosed Reindeer, which was followed by her creation of Frosty from Frosty the Snowman.

“I am totally honored, I love being creative and it’s nice to share and I love our community so be able to participate and even as a store owner to be able to promote our business as well, I love Amherstburg and to be able to share and be creative with the town of Amherstburg is an honor to me,” said Bezaire. “I love the idea of the 12 Days of Christmas, for me it’s an opportunity for all of the businesses to network together and promote one another. A strong business core makes for a strong town, I’m hoping this will inspire that.”

The participating businesses this year are 67 Richmond Street, Amherstburg Audiology, Duby’s Home Centre, Embrace Dental Hygiene, Just Cork It, Libro Credit Union, Mealtime Express, Precision Jewellers, River Canard Outpost General Store, Royal Canadian Legion Fort Malden Branch 157, Sotto and Wolfhead Distillery. No purchase is necessary to participate in the event, and those who get all 12 stamps are eligible for a prize valued at $600. The winner will be announced at the River Light “Ignite the Night” opening ceremony this Saturday at 6 p.m.