Public engagement sessions on possible town re-branding Wednesday afternoon and evening

The public is reminded that the town is holding two information sessions with regards to its proposed new branding strategy Wednesday afternoon and evening.

The town has partnered with marketing agency Cinnamon Toast New Media Inc. to develop the branding strategy, as well as “an innovative new tourism website” to attract visitors, guests and investors.

Cinnamon Toast has aimed to gather information about what makes Amherstburg unique to other municipalities and what elements stakeholders would like to see reflected in the town’s future brand and logo.

Information is also being sought on how often the town’s website is accessed, and what visitors to the site find most valuable, including ease of use, information about events, attractions including restaurant and accommodation recommendations.

“Amherstburg continues to be progressive in meeting the growing interests of new markets. We encourage everyone to participate in filling out the short survey to help us in the creation of an exciting new logo and tourism website,” manager of tourism and culture Anne Rota stated in a press release published online last month.

There will be two public consultations sessions Aug. 29 and those sessions will be led by Cinnamon Toast New Media Inc. and attended by town representatives. The first session will be at 3 p.m. with an evening session planned for 6 p.m. Both will be held at the Libro Centre.

The town agreed in May to spend up to $75,000 plus HST on a branding strategy, which will also include a communications strategy and a “brand identity manual.”

The Town of Amherstburg is encouraging the public to find the survey on its “Talk the Burg” online feedback website and at its main website of www.amherstburg.ca.

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