New festival coming to Amherstburg this August



By Ron Giofu


The Town of Amherstburg’s tourism department was so pleased with the results of last year’s “Canuck it Up!” Festival that it is now adding another August festival.

“Amherstburg Uncommon” will be held Aug. 3-5 and while tourism officials aren’t officially disclosing details until the March 19 town council meeting. In the meantime, they have received $23,350 under the province’s “Celebrate Ontario” grant program to help plan the event.

“We saw the application for the Celebrate Ontario 2018 grant as an opportunity to bring another large-scale event to Amherstburg,” said manager of tourism and culture Anne Rota. “Amherstburg Uncommon festival is hosted in Amherstburg but we see this as a large regional event.”

Even though the town has received the provincial grant, Rota said they will still be seeking corporate partners and sponsors as well as budgeted funds for the event.

“Definitely, our goal is to boost business for the downtown merchants and all businesses in Amherstburg,” she said. “Everyone knows Amherstburg is rebranding itself and positioning itself as wanting to attract new business and new investment. A great way to do that is through growing our attraction portfolio. By strengthening our festivals and events, we enhance the visitor experience therefor increasing attendance. People spend more money and we hope it leads to job creation.”

There will be a “symposium” for business owners to learn more about the festival and other 2018 events March 27 at the Libro Centre. Two meetings are planned with business owners invited to either the 8 a.m. meeting or the 3 p.m.

“We encourage all business owners and stakeholders to come out,” said Rota, “not only to find out about the new event, but everything relating to tourism and culture for the year.”

The “Amherstburg Uncommon” event will be “inclusive,” said Rota, adding that “people are going to be able to take part.”

“This will be a very family-friendly event,” she continued. “Receiving the grant makes us feel comfortable the Ministry of Tourism and Sport recognizes the potential of this new event.”

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