Essex County Federation of Agriculture receives $5,000 through Libro’s “Prosperity Fund”

 

 

By Ron Giofu

 

Representatives from Libro Credit Union were busy recently as the regional credit union was handing out grants under its annual “Prosperity Fund” program.

One of the Essex-Kent recipients was the Essex County Federation of Agriculture (ECFA), which received a $5,000 grant to assist them digitize their “Buy Local” map and provide online content about producers and growers throughout the growing season.

Anne Anger, secretary/treasurer with ECFA, said they just finished the fifth edition of their “Buy Local” map with president Lyle Hall noting the map is produced every two years. Anger pointed out their partnership with Tourism Windsor-Essex Pelee Island (TWEPI) is “instrumental” in helping ECFA promote local agriculture.

The ECFA representatives were also grateful to Libro Credit Union for giving them a grant under the “Prosperity Fund.”

“The Prosperity Fund will help us expand into social media,” Anger added.

The Essex County Federation of Agriculture received a $5,000 grant from Libro Credit Union to boost its “Buy Local” campaign.

Lynnette Bain, vice president of tourism programs and development with TWEPI, said material will be posted at www.weheartlocal.ca and the funds from Libro will enhance the site and allow blogs and stories about local producers. Not only do they plan on publishing stories on growers during the season, Bain indicated they also plan on putting more recipes on the site featuring products grown in Essex County. There is an attempt being made to target a younger demographic, she added.

“This is very new and very exciting,” added Anger.

Libro’s annual granting program invested $460,000 in 2017 to support programs and projects across southwestern Ontario that are helping to grow prosperity in three focus areas – regional economic development, youth leadership and money-smarts

“Libro’s focus is on growing prosperity in southwestern Ontario, and we invest 100% of our profits right back into the communities we serve,” said Stephen Bolton, Libro Credit Union head coach, President and CEO stated in a press release. “These grant recipients demonstrate there is so much more to prosperity that simply saving money. The diversity of their initiatives will open new paths to success across our region and I’m excited to watch these projects unfold.”

The Libro Prosperity Fund invested in 30 organizations and community groups whose initiatives support entrepreneurship, financial knowledge and career skill development for young people – all aimed at growing prosperity across the region.

“Our focus on growing prosperity means knowing the needs of each community we serve,” Bolton said. “Each of our 31 branches has a council made up of owner representatives who participate in the grant evaluation process and have a voice in the award selection. We believe decisions should reflect the priorities of our owners and the participation of our owner representatives provides a valued perspective.”

Other recipients in the Essex-Kent region were the Libro Social Innovators program at the University of Windsor ($89,140), the TechBoost Program at Windsor Hackforge ($30,850), the Developing Young Leaders Mentorship Employment Project at Access County Community Support Services in Kingsville ($18,581), the Volunteer Homework & Mentorship Program at the Windsor-Essex Children’s Aid Foundation’s Leamington location ($9,150), Youth Outdoor Leadership Initiatives at Natural Pathways Learning Centre in Harrow ($6,400), youth development and leadership programs at the Chatham-Kent 4-H Association ($5,000) and the EcoKids program at the LaSalle Hangout for Youth ($5,000).

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