Boston Pizza attempts to find franchisees for possible Amherstburg location

 

Jennie Murphy, franchising development manager for eastern Canada with Boston Pizza, discusses franchise opportunities with local business owners and civic leaders July 24 at the Libro Centre. Felix DeCata, Boston Pizza's director of development for eastern Canada, is seen at the far end of the front row in the centre of the photo.

Jennie Murphy, franchising development manager for eastern Canada with Boston Pizza, discusses franchise opportunities with local business owners and civic leaders July 24 at the Libro Centre. Felix DeCata, Boston Pizza’s director of development for eastern Canada, is seen at the far end of the front row in the centre of the photo.

By Ron Giofu

 

Boston Pizza has interest in locating in Amherstburg and is in the process of seeking franchisees to operate a local location.

Boston Pizza’s director of development for eastern Canada Felix DeCata and the company’s franchising development manager for eastern Canada Jennie Murphy met with a handful of interested business owners last Thursday evening at the Libro Centre.

“For us, it’s just trying to speak with interested individuals in getting a Boston Pizza in Amherstburg,” said DeCata.

The proposed new location would be 4,100 square feet with 86 seats in the dining room and 55 seats in the bar area for 141 seats in total. A patio area would be another 600-800 square feet, said DeCata.

The Boston Pizza officials said the location being looked at right now is the plaza proposed for the former Wesley United Church property at 365 Sandwich St. S. It would be a standalone building within that development.

“Right now, this is just discussion,” said DeCata.

Murphy said they have done a market and demographic assessment of Amherstburg and this size of market is similar to markets the company has entered into in the past.

“We have a number of locations with populations of this size,” she said, adding that a Boston Pizza location in Amherstburg is a “good distance” away from some of their other locations in the region.

The meeting was to see if there are individuals or business owners who are interested in moving forward and both DeCata and Murphy said any new franchisee or franchisee group must have strong ties to the community. Murphy said they are looking for “someone who can be the face of Boston Pizza in the community.”

“We will not sell a franchise unless the franchise owner is committed to that town,” added DeCata.

Franchise costs are in the range of $1.6-1.8 million with Murphy estimating that about half of the 360 franchisees are individual franchise owners with the other half being a group partnership.

“There’s a few different ways you can get in to become a franchisee,” she stated.

DeCata said that in an ideal situation, Boston Pizza would like to open an Amherstburg location next year.

For further information, contact Murphy at MurphyJ@BostonPizza.com or DeCata at decataf@bostonpizza.com.

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