By Ron Giofu
Members of the Amherstburg Rotary Club are disappointed after town council did not grant them any relief from the sign bylaw.
Three members, all of whom are also on the Rotary Ribfest committee, appeared before council asking that they be allowed to have mobile signs and signs on residential and commercial properties for a 28-day period prior to their eighth annual Ribfest, which is scheduled for July 7-9 this year. Ribfest committee chair Carl Gibb, Rotary president Laura George-Jurilj and Tony Ross appeared at Monday night’s meeting.
Currently, they can only put out signs 14 days in advance of their events and based on the lack of seconder for a motion by Councillor Leo Meloche asking for the 28-day period, those restrictions will stay in place. They are not allowed portable signs, with event signs only allowed on commercial properties.
“The Ribfest Committee is totally opposed to these regulations. They are too restrictive and they pose a problem in getting people to come to our event,” said Gibb.
Gibb said the Ribfest has not presented any problems and has brought thousands of people to Amherstburg.
“These signs that we put up are professionally made by a local business,” said Gibb. “Fourteen days is not long enough to properly advertise an event. It is a known fact that you have to pass a road sign three times to know what it actually says.”
The Rotary Club has spent “considerable money” in acquiring the signs “and now we cannot use them.” He said until last year, they have put up signs four weeks prior to the event and removed them the day after.
“Two years ago, we had 15,000 people. Last year, we had just over 10,000. Is this a result of your restrictions on our advertising? Quite likely, some of it,” said Gibb. “It is ironic that we can put up any of our signs in Harrow, Kingsville, Leamington, Cottam, Essex, Lakeshore, LaSalle and even Windsor. How many phone calls, how many complaints we’ve had? Zero.”
Gibb said some businesses told him they make more money in sales during the Ribfest weekend than any other summer weekend. Banners over Sandwich St. S. may not be as effective, Gibb added, as some may not drive past it.
“Why do you want to restrict residents from showing their support for our event,” he asked, “with no signs on residential property?”
Signs are also placed strategically in high traffic areas.
“You allow roofing, siding and renovation companies from out of town to advertise for weeks but we can’t do it once a year,” said Gibb. “I don’t understand your concerns.”
The committee works year-round on the event and Gibb also pointed out the investment the Rotary Club has made in Amherstburg including the Miracle League field. He said they are also planning on supplying carbon monoxide detectors to homes at little to no cost this spring to low income families
“We are presently contemplating another new project that the town desperately needs. An announcement could come shortly,” he added.
Meloche questioned only allowing two weeks for the Rotary Club to put out signs and believed they are restricting their cause. He believed it is not up to government to put such restrictions in place and the signs are “a cost effective way of advertising.”
Meloche even quoted Supreme Court of Canada cases in similar matters.
“As far as I’m concerned, we are, in effect, being restrictive,” said Meloche.
“I am totally opposed to this request,” said Councillor Diane Pouget, adding she did support the Rotary Club in general.
Pouget said they went through a sign bylaw updating process for two years, and said they would be going backwards if they started allowing amendments to it.
“I believe in keeping it the way it is,” said Pouget.
The Communities in Bloom judges that came to Amherstburg last year also commented on the “sign pollution” matter when they were here, she said.
Director of planning, development and legislative services Mark Galvin said it is “a very difficult area of the law” and that the Charter of Rights and Freedoms is an ever evolving area of the law.
Councillor Jason Lavigne said there were two years of discussion and public consultation on the sign bylaw and then suddenly after it passed, “all these concerns are coming up.” Manager of licensing and enforcement Nicole Rubli said the bylaw passed last year dealt with off-site portable signs and the bylaw that was being enforced in the Rotary Club’s case has been on the books since 2006.
“We do help,” Councillor Rick Fryer told the Rotary members, noting money is spent to help festivals advertise. “We are trying to help festivals as much as we can.”
George-Jurilj said they “are very disappointed by council’s decision in not working with us. The fact that this law has been in place since 2006 and never enforced until 2016 goes to show it has not been a real cause for concern for many of the residents in Amherstburg.”
She added the committee spends thousands of dollars on advertising for Ribfest in Amherstburg each year.
“We pay for billboards from Windsor to Chatham, radio, TV and newspaper ads, and lawn signs that we place in all our neighbouring communities. To spend this amount of time, energy and money bringing people and venue into the town of Amherstburg is something we are happy to do. We love this town and its people,” she continued. “But when I am told I can’t put a sign on my own front lawn supporting an event and organization that has done so very much for this town, I must say its extremely frustrating to say the least.”
George-Jurilj added: “This situation coupled with a few other factors has really made us re-evaluate our event. This may be ‘a sign of the times’ for us and our future here in Amherstburg.”